Where can your dog crap, but management doesn't give one?
- By Rich DiGirolamo, The Big Kid
August 2006
Are you a pet owner? Well, for the pet owners on the list, I think it is pretty
cool that we are allowed, and encouraged, to shop with our animals at pet
stores. Don’t you? So Saturday morning, I took one of my two new puppies to
Petco to buy some supplies. It will probably be the last interaction I have with
Petco; that after I print this issue of Are You Done Whining and mail it to the
top brass.
Three weeks ago I walked into a Petco in
Southington, CT and asked a store employee if they carried sleeping tents for a
bird cage. My neurotic bird has nothing better to do but shred hers to pieces
each time I replace it. I keep telling her it is for sleeping, not eating, but
she won’t listen. The employee’s response was, “I don’t know” and she walked
away. Nice, huh? I asked a cashier if I could speak to a manager. One was paged.
No one showed up. I left. The cashier got quite a chuckle when I said, “Petco,
where you can bring your dog to crap, but management doesn’t give one.”
Two weeks ago I walked into a Petco in
Waterbury, CT. I had picked up the new puppies earlier that day and needed to
purchase a few things. I grabbed what I needed, headed to the cash register,
(which coincidentally is right by the door) and stood there for five minutes –
yes five minutes – until someone showed up to help me. Myself and the woman
behind me thought this was a riot. We could have lifted the cash register and
walked out the door. Good thing I wasn’t feeling strong that day.
Well the cashier didn’t help me all that fast; she proceeded to tell me how this
wasn’t her job and that the manager knew that; yet the manager did not want to
come out from wherever and help. Perhaps he or she was with the
Southington store manager I thought? The entire length of my transaction
involved this woman sharing her disgust for her manager. Who gives a crap, I
thought? After all, he/she doesn’t, why should I? But then I thought I would do
something good for this woman. I suggested she be proud that she helped a
customer, rather than remaining frustrated with her boss. She proceeded to
express her frustration. Hey, I tried.
Just this past Saturday, I went back to that
Waterbury store. Upon checkout I told the cashier I wanted to purchase two Pet
ID tags. They have this machine which engraves the pet’s name and phone number
on an ID tag. You need to pay at the register before using the machine. While
ringing me up, the telephone rings and the cashier picks it up. Personally, I
think the right thing to do is put that person on hold, but who knows what the
store policy is on that. So I wait.
And wait.
And wait. (The door is looking good right now.)
He finishes the call and tells me my total. I swipe my credit card, sign on the
dotted line and he says thank you. He turns away. I stand there waiting for my
tokens to use the machine. He turns back and looks at me. I stare back. He
continues to look at me. C’mon little boy, you can open your mouth. You can say
something along the lines of “is there something else?” You can do it. I know
you can.
He couldn’t.
So I ask for my tokens to use the machine. He hands me two tokens and a small
ring for one tag. I ask him for another ring, thinking the two tokens were for
the two tags. He tells me I only “bought” one. I told him I “bought” two. He
says I only “bought” one. I said “okay I asked you for two.” (I’ll take part of
the blame here; when he gave me my total it sounded reasonable. I usually look
at the receipt later.) He now asks for my receipt. “You only “bought” one” he
says to me in a somewhat arrogant tone. Now I’m thinking you little snot nosed
kid. To which I responded…………..
“No, you only “charged” me for one, when I “asked” for two, so don’t you go
getting annoyed with me. I’m the customer.”
I paid for the second, got 2 more tokens, one more ring, engraved my two ID
tags, said good-bye to Petco and started thinking about how you were going to
learn something from this.
Now I have to tell you after the two experiences of management not giving a
crap, it did not surprise me in the least with Attitude Boy. People are a direct
result of their environment. If you create an environment that is fun, you
create an environment that people want to be a part of. If you create an
environment where people see you as unavailable or they do not feel supported,
you’re destined for low morale, lots of trouble and loss of business. When a
manager does not respond to the words “customer service”, why should the rest of
the team offer it? Good fuels good and bad fuels bad. It is that simple.
When is management/leadership going to get a grip? And this just doesn’t apply
to Petco. This applies to many organizations, even governments. Leaders are so
impressed with being leaders that they forgot where they came from and that they
are there to manage, serve, mentor and coach. Leaders are not supposed to hide
in backrooms, behind telephones or in houses that are white. Leadership is about
setting an example. No wonder employees are running amuck these days.
And yes, I know that a good leader is supposed to be a visionary. Well sometimes
a visionary needs to set the tone and pace for the vision. Many years ago, back
in my accounting days, I worked for Avon Products in a finance position. Not
many people knew this, but the CEO of the company spent some time going
door-to-door with the “Avon Lady” each and every year. That to me is a
visionary. That’s how you understand your business and get your people to work
hard for you. You spend some time “working the business.”
Leaders are quick to blame the team when things don’t get done; perhaps it has
to do with something else. If the team is expressing frustration or not getting
things done maybe it is time to look in the mirror – long and hard. Perhaps it’s
the leader’s fault?
And maybe it is time that you, the reader, have the guts to pass this message
along to someone who deserves it. Don’t be chicken! Or maybe you’re the leader
and need to take this to heart? I’ll let you decide. In either case, you’re the
winner. Don’t you agree?
So……………………….On the way out of the store my dog crapped right by the front
entrance. Part of me wanted to just leave it there; it seemed appropriate. I
walked over to my car to get some napkins to pick it up. By the time I returned
it had already become a victim of a car tire.
Rich DiGirolamo is a professional speaker from Wolcott, CT. He calls himself The Big Kid and promotes "fun" as a key component of employee morale, retention and productivity.
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